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YOUR STRATEGIC LUXURY ADVISORY
Bridging the Hospitality Industry with Those Who Experience It
Elevating
Curating
Tailoring
WE'RE SLA - YOUR STRATEGIC LUXURY ADVISORY
SLA is a forward-thinking luxury hospitality consultancy.
Our services are divided into two primary areas: travel planning and strategic planning. In travel planning, we focus on curating personalized and memorable experiences that cater to the unique preferences of discerning travelers.
Our strategic planning services involve advising hotels and brands on current market trends, helping them understand what today’s advisors and guests truly value.
We connect travel, luxury, wellness, and experiences, with the people who sell and experience them — ensuring alignment, relevance, and long-term impact.
Founded by Shelby Leigh Albo, SLA brings over a decade of firsthand experience in the luxury travel and hospitality industry. She combines strategy, creativity, and an extensive global network to design elevated, memorable experiences that serve both clients and partners. Consider Shelby your industry matchmaker, prioritizing solutions that support all parties!
WE'RE SLA - YOUR STRATEGIC LUXURY ADVISORY
SLA is a forward-thinking luxury hospitality consultancy.
Our services are divided into two primary areas: travel planning and strategic planning. In travel planning, we focus on curating personalized and memorable experiences that cater to the unique preferences of discerning travelers.
Our strategic planning services involve advising hotels and brands on current market trends, helping them understand what today’s advisors and guests truly value.
We connect travel, luxury, wellness, and experiences, with the people who sell and experience them — ensuring alignment, relevance, and long-term impact.
Founded by Shelby Leigh Albo, SLA brings over a decade of firsthand experience in the luxury travel and hospitality industry. She combines strategy, creativity, and an extensive global network to design elevated, memorable experiences that serve both clients and partners. Consider Shelby your industry matchmaker, prioritizing solutions that support all parties!
SLA TRAVEL SERVICES
Comprehensive Consulting
Hotel Sourcing and Curating
Planning Services
Bespoke Itinerary Design
End-to-End Booking Management
Exclusive VIP Benefits with Preferred Partners
24/7 Global Support
SLA PARTNERSERVICES
Hotel Positioning
Strategic Insight
Consumer Research
Partnership Facilitation
Advisor Support
Representation Enhancement
OUR VIP CLIENTS
Initiation & One-Time Membership
Initiation and one-time membership provides access to our full advisory services, preferred global hotel and partner network, and ongoing client support. This ensures a highly personalized experience and allows us to prioritize our members with dedicated attention throughout the planning process and beyond. As a member, you will also receive exclusive emails on promotions, travel trends, and inspiration for future travel.
Membership Concierge Services
Members can have unlimited hotel bookings on a complimentary basis. For full itinerary planning, we have a Concierge Planning Fee. This reflects the time, expertise, and customization required to thoughtfully design and manage your itinerary. This includes destination research, hotel and experience curation, booking coordination, and pre-departure preparation. Additionally, this includes 24/7 support with our local partners while traveling.
THE TRIP PLANNING PROCESS
1
New Client Consultation
Together, we'll discuss your vision for this trip. Tell us everything you'd love to have happen.
2
Itinerary Development
We will start with a trip outline based on our consultation and your requests. Once the details look great, we move directly into design and partner outreach on your behalf.
3
Seamless Booking & Logistics
Relax in the knowledge that every detail is expertly handled. Our global network ensures flawless execution and unparalleled VIP treatment at every turn.
4
Itinerary Review
For curated vacations, we will schedule a final itinerary review two weeks prior to departure, including a review of your local contact while traveling.
5
Bon Voyage!
It's Here! Safe Travels and we look forward to hearing all about your vacation!
**Please reach out for HOTEL ONLY arrangements. We can certainly assist!
SLA HOTEL & BRAND CONSULTING
1
Strategic Insight
Market intelligence and trend recommendations to keep your brand competitive and future-proof.
2
Experience & Guest Elevation
We come in and understand vour brand!
Experiential visit, guest journey mapping, amenity/service review, partner/vendor recommendations, staff training outline, implementation checklist. Social media marketing, influencer matching
3
Industry Matchmaking
Connecting your brand with the best representation using our network and relationships. Collaborating with tourism boards to engage local influencers and foster meaningful partnerships.
STRATEGIC POSITIONING FOR THE LUXURY TRAVEL MARKET
We work closely with hotels and brands to strengthen their positioning within the luxury travel space. From discreet experiential stays and personalized feedback to strategic consulting with sales teams and representation partners, each engagement is designed to drive qualified bookings and long-term relevance.
Our approach combines market intelligence, consumer research, and hands-on collaboration which include: advisor-focused experiences, strategic partnerships, elevating your brand, FAM planning and more — ensuring properties stay competitive, aligned, and future-ready.
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WORLD-CLASS CONNECTIONS, EXCLUSIVELY YOURS
Our connections with premier luxury brands and top-tier travel organizations span the globe, all dedicated to your exceptional travel experience. Whether day or night, we along with our network, stand ready to ensure every aspect of your trip unfolds flawlessly, elevating your journey to the heights of perfection.
SEE WHAT OUR CLIENTS SAY ABOUT WORKING WITH SLA
Working with Shelby has completely transformed the way we travel. She takes the stress out of planning and replaces it with excitement and ease. I trust her to curate thoughtful, personalized experiences whether it's a quick getaway or a multi week European adventure. Every detail is handled beautifully, and every trip feels seamless. We have used her services for years and cannot recommend her more highly. She is truly exceptional.
Julia S.
Working with Shelby for the past couple years now has been an absolute pleasure. She really takes the time to understand exactly what I'm looking for with each trip and handles every detail with care and professionalism. Her responsiveness, organization, and genuine passion for travel makes the entire experience enjoyable.
Cameron M.
I’ve had the privilege of knowing Shelby professionally for over 20 years, and in that time I’ve seen firsthand that building partnerships isn’t just her profession—it’s truly her life’s work. Shelby has an incredible ability to connect with people and understand them. Her passion is contagious, and anyone who works with her quickly realizes they’re gaining a trusted partner.
Anna D
YOUR TRAVEL MATCHMAKER
At SLA, we take pride in fostering personal relationships within the industry. We invite you to share more about yourself and look forward to connecting.
Phone
+1 (410) 935-0541
SLA ON INSTAGRAM
© Created by Truevail
All rights Reserved
© Created by Truevail
All rights Reserved